Bridgestone Retail Operations, LLC (BSRO) was honored with a PRNews Corporate Social Responsibility (CSR) award for the company's partnership with Meals On Wheels Association of America (MOWAA). The campaign, "Together, Let's Drive Away Senior Hunger," was recognized in the Nonprofit/Corporate Partnership category at an awards luncheon held yesterday at the National Press Club in Washington, D.C. Jeremy Smith, Manager, BSRO, was at the luncheon to receive the award on behalf of the company.
"We were extremely honored and humbled to receive this award," said Matt Hoskins, President, BSRO. "We could not be more proud of our teammates and customers who donate their time and money to help in the fight to end senior hunger."
[Photo at right: Jeremy Smith, Manager, BSRO, accepts the PRNews CSR Award on behalf of the company.]
Since October 2009, BSRO has worked with MOWAA to help accomplish its goal of ending senior hunger by increasing awareness, fundraising and recruiting volunteers to deliver meals to hungry seniors. BSRO has implemented a number of activities in support of MOWAA, including encouraging its teammates to volunteer for delivering meals to seniors in need; organizing in-store promotions to help raise funds and awareness; communicating MOWAA's campaign against senior hunger through press releases and videos; and providing MOWAA staff and volunteers with the opportunity to receive special discounts on their vehicles. In total, BSRO helped raise more than $500,000 for MOWAA in 2010.
"BSRO is dedicated to making a difference in our communities," said Steve Muscato, National Brand Manager, BSRO. "We are a proud national partner of the Meals On Wheels Association of America (MOWAA), and have become a driving force behind MOWAA's campaign against senior hunger. We will remain steadfast in our commitment to help MOWAA combat this serious issue."
PRNews' CSR Awards recognizes the year's most successful and impactful CSR campaigns. The awards honor those who have set the standard of excellence across all aspects of social responsibility.
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